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GIR
IZLOŽBENI PROSTOR
GIR je izložbeni salon nameštaja jednog od najvećih
izvoznika nameštaja u regionu, fabrike GIR iz Kraljeva.
Projektni zadatak bio je kreiranje multifunkcionalnog prostora u koji posetioci ne dolaze samo da kupuju, već i da se inspirišu i nauče nešto o samom procesu proizvodnje. Drvo kao material, GIR fabrika i proces proizvodnje, poslužili su kao osnovni izvor inspiracije. Način na koji majstori koriste proizvodni prostor fabrike, pokretni elementi opreme i alati koji se koriste – sve ovo je poslužilo da se postavi koncept izložbenog prostora.
Pojednostavljena prostorna organizacija i neutralna paleta boja služe da stave u fokus izložene komade nameštaja. Putovanje kroz prostor počinje u tzv. experience zoni gde posetioci mogu da se upoznaju sa životnim ciklusom, od pošumljavanja do finalnog proizvoda, kao i da ostvare kontakt sa drvetom u najrazličitijim oblicima. Dupla visina experience zone obeležena je belim zavesama koje omogućavaju prostoru da se transformiše, po potrebi izdvoji i fokusira na ono što je unutra ili otvori i poveže sa drugim postavkama salona.
Projektni zadatak bio je kreiranje multifunkcionalnog prostora u koji posetioci ne dolaze samo da kupuju, već i da se inspirišu i nauče nešto o samom procesu proizvodnje. Drvo kao material, GIR fabrika i proces proizvodnje, poslužili su kao osnovni izvor inspiracije. Način na koji majstori koriste proizvodni prostor fabrike, pokretni elementi opreme i alati koji se koriste – sve ovo je poslužilo da se postavi koncept izložbenog prostora.
Pojednostavljena prostorna organizacija i neutralna paleta boja služe da stave u fokus izložene komade nameštaja. Putovanje kroz prostor počinje u tzv. experience zoni gde posetioci mogu da se upoznaju sa životnim ciklusom, od pošumljavanja do finalnog proizvoda, kao i da ostvare kontakt sa drvetom u najrazličitijim oblicima. Dupla visina experience zone obeležena je belim zavesama koje omogućavaju prostoru da se transformiše, po potrebi izdvoji i fokusira na ono što je unutra ili otvori i poveže sa drugim postavkama salona.
GODINA
2015-2016
2015-2016
POVRŠINA
350m2
350m2
LOKACIJA
Novi Beograd, Srbija
Novi Beograd, Srbija
FOTOGRAFIJA
Relja Ivanić
Relja Ivanić
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